Ipswich is the county town of Suffolk and has an urban area population of 139,000 persons and a primary catchment of 274,000 people. The town is located adjacent to the A12 and A14, which provide links to London, Norfolk and the Midlands. The property occupies a prime and highly prominent position on Tavern Street, which is Ipswich’s primary retail thoroughfare. Retailers in proximity include H & M, Jack Wills, Lush, Kiko and the Body Shop as well as the Sailmakers and Buttermarket shopping centres which have both recently been extensively redeveloped.